AG Partners
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consulting and strategy

Our presence in 14 countries enables us to effectively meet the challenges of international groups wishing to communicate on the continent.

Our deep knowledge of territories and populations is the pledge of relevant strategies, tailored to the aspirations of African consumers.

design and creation

Our creative process combines feeling and marketing, rational approach and conceptual delirium. It is organized around four basic steps:

  • Reflection: gathered around the brief, we analyze your entire communication problem
  • Design: our creative teams exchange and share their sources of inspiration
  • Production: we are professional perfectionists, dedicated to Image and passionate by Africa
  • Verification: we believe that the effectiveness of a campaign is a measurable matter; we advocate a logic oriented towards the result.

Press, radio, billboards, TV, web ... From the strategic phase to the operational phase, we support you in the media activation necessary for the success of your local or pan-African campaigns.

Consistent use of media in a multi-channel plan boosts the striking force of your strategy.


In recent years, B2B has taken a new dimension in Africa. Its development is strongly supported by new information technologies.

AG Partners stands firmly in this current with bleeding edge online communication and collaborative tools.

events and public relations

In close coordination with media planning, PR are at the heart of a brand launch, a political communication, a crisis communication, a financial communication...

The organization of these events is one of our favorite exercises, an area of ​​excellence of our group.


mass markets and sales promotion

Whether launching a product or accompany a promotional action, we always start by analysing two essential variable data:

  • the consumer profile and behaviour
  • mass product distribution mechanisms

This dual expertise has been built up at the service of the largest advertisers of mass market products on the continent: food, cigarettes, fuel, and of course mobile phones.

  • Behavioural studies by consumer typology - quantitative surveys, qualitative focus group...
  • Pre- and post-test campaigns
  • implementation of country-scale contests with media coverage
  • entertainment in markets (truck podium, public event)
  • and supermarkets (gondola end, tasting, premium discount, hostesses ...)
  • promotion caravans...

AG Partners : vision stratégique AG Partners : rigueur et précision Vision d'entreprise AG Partners : expertise et savoir-faire Créativité débridée, AG Partners Publicis Africa Group