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skills, expertises

council and strategy

who? when? where? how?

Council and strategy

Thanks to our teams within our offices in 11 countries and our partners, active in 11 countries, we are able to respond effectively to issues of international groups wishing to communicate in Africa, as they do for the rest of the world. We focus at the centre of their international strategy, in accordance with the messages to be transmitted. AG Partners undertakes to meet these demands.

creative design

Creative conception

Our creative process : collection, preparation, incubation and idea verification. We seek a rational approach, cognitive and decision-making. We reject the normative while maintaining a logical result-oriented approach.

We manage several creation platforms. They exchange between them without interruption, constantly renewing their sources of inspiration.

medias

media planning. Media campaign

All of the media : print, radio, display, television and internet. They are all channels, means to reach our targets of communication pan.

Used in line tactics, they are a powerful strike to serve a strategy in the service of a customer's products.

business to business

Business to business (B2B)

It is, by definition, trade between firms. Within this framework, customers and prospects are businesses. In recent years, the way to do business is strongly supported by the new communication technologies, particularly the Internet. AG Partners is first and foremost in this trend with new tools "online".

events and public relations

Events organisation, public relations

Vital element of a comprehensive strategy, public relations are integrated into a broader marketing communication plan. In close coordination with media and event plans, they are at the core of a brand launch, a crisis communication, a political communication or a financial statements (balance sheet, profit warnings, social plans).

mass markets and sales promotion

Whether to launch a product, service, to accompany a promotion, to correct or work a brand image, man has always to take a very good care of the consumer's interest and behaviour.

But this is not enough: knowledge of mechanisms for delivering mass-market products is essential for an advertising agency if it wants to be relevant and play a real role advising its clients.

It is this double expertise - consumers and distribution networks - which allows the design of advertising campaigns to win mass accession.

AG Partners has more than 18 years of experience with the largest advertisers of mass market products - mobile telephony, cigarettes and consumer products. All have developed methods now used and recognized by all.

 

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